Two Brands, One Commitment: iPremium and iSell & Repair Join Forces
iPremium is entering a new phase, the result of a strategic union with iSell & Repair , in a partnership designed to offer customers a wider range of products, services and more competitive prices, while maintaining the renowned careful and personalized service it has always provided.
This union of forces brings together the best of both worlds: the proximity and specialization of iPremium with the structure, scale, and innovation of iSell & Repair . The goal is to create a stronger, more accessible national brand capable of competing side-by-side with the biggest names in the sector .
A New Stage, the Same Values
This acquisition represents a strategic restructuring and a natural evolution of two brands that have always put the customer at the center. One of the first visible signs of this new phase will be the expansion of the Caldas da Rainha store , now with greater capacity, more space, and a reinforced technical team .
The facility will now feature a wider variety of parts and components in stock , advanced diagnostic equipment , and state-of-the-art tools , allowing it to quickly and accurately meet any technical need.
Simultaneously, customers will be able to enjoy a more comprehensive technological offering, with refurbished Apple and Samsung equipment and their premium quality accessories . The union of the brands will also allow for more competitive prices , thanks to process optimization and economies of scale, without compromising technical rigor or close, human service .
This new phase translates into a more complete, more accessible service that is better prepared for the future.
“This union is strategic and aims to take a step forward in technological services in Portugal, while maintaining the values that unite iPremium and iSell & Repair — attention to detail, respect for the customer and commitment to quality,” says Pedro Marques, Founder of iSell & Repair.
Rui Vieira: Continuity, Friendship and Vision
iPremium founder Rui Vieira will continue to be involved in this new chapter as a strategic consultant for iSell & Repair, ensuring a smooth transition focused on customer trust .
“iPremium was built with dedication and close collaboration. This union allows us to elevate this base with new tools, new channels, and more strength for the future,” emphasizes Rui Vieira.
Commitment to the Future
We are defining a new positioning in the Portuguese technology sector, focused on innovation, speed, and purposeful service.
In the short term, the team is preparing welcome campaigns dedicated to iPremium customers, with special conditions for repairs, trade-ins, and refurbished products .
The operation will also see the expansion of service channels, now available in the stores in Torres Vedras, Lisbon and Caldas da Rainha , as well as dedicated digital support via website and social networks .
Even more innovative will be the launch of new services , such as:
• Immediate technical assistance for quick, on-the-spot repairs.
• Equipment rental for businesses , with solutions tailored to the needs of each business.
• Customized service packages that combine maintenance, technical support, and exclusive conditions for businesses.
“Together, we will do more and better. With this acquisition, we are more prepared than ever to lead a new generation of technological services in Portugal. More human, fairer, and more sustainable,” reinforces Pedro Marques, CEO of iSell & Repair.
A Union with Purpose
This new phase translates into a commitment to trust, speed, and transparency.
No intermediaries, no hassle, just quality, simplicity and close relationships, now with more resources, a better structure and the same dedication as always.
The future is not built by forgetting the past, but by valuing what has already been done well and elevating it with new skills, talent, and vision.
It is from this foundation that this new joint project is born — with the ambition to grow, innovate, and build something bigger, together .