Two brands, one commitment: iPremium and ISELL & REPAIR join forces

iPremium enters a new phase, as a result of a strategic partnership with iSell & Repair, designed to offer customers greater product range, services and more competitive prices, while maintaining the recognized careful and personalized service that has always been our hallmark.

This joining of forces brings together the best of two worlds: iPremium's proximity and specialization with iSell & Repair's structure, scale and innovation. The goal is to create a stronger, more accessible national brand capable of competing side by side with the largest names in the sector.

A New Chapter, the Same Values

This acquisition represents a strategic restructuring and a natural evolution of two brands that have always placed the customer at the center. One of the first visible signs of this new phase will be the expansion of the Caldas da Rainha store, now with greater capacity, more space and a reinforced technical team.

The space will now feature greater diversity of parts and components in stock, advanced diagnostic equipment and cutting-edge tools, which will allow us to respond quickly and precisely to any technical need.

Simultaneously, customers will be able to enjoy a more comprehensive technology offering, with reconditioned Apple and Samsung equipment and respective premium quality accessories. The merger of the brands will also enable us to offer more competitive prices, thanks to process optimization and economies of scale, without compromising technical rigor or our personal and human service.

This new chapter translates into more complete, more accessible and better prepared service for the future.

"This partnership is strategic and has as one of its objectives to take a step forward in technological service in Portugal, maintaining the values that unite iPremium and iSell & Repair — attention to detail, respect for the customer and commitment to quality." states Pedro Marques, Founder of iSell & Repair.

Rui Vieira: Continuity, Friendship and Vision

iPremium's founder, Rui Vieira, will continue alongside this new chapter as strategic consultant to iSell & Repair, ensuring a smooth transition focused on customer trust.

"iPremium was built with dedication and personal touch. This partnership allows us to elevate this foundation with new tools, new channels and more strength for the future." emphasizes Rui Vieira.

Commitment to the Future

We are defining a new positioning in the Portuguese technology sector, oriented towards innovation, speed and service with purpose.

In the short term, the team is preparing welcome campaigns dedicated to iPremium customers, with special conditions for repairs, trade-ins and reconditioned products.

The operation will also see the expansion of customer service channels, now available at stores in Torres Vedras, Lisbon and Caldas da Rainha, as well as dedicated digital support via website and social media.

Even more innovative will be the launch of new services, such as:

• Immediate technical assistance, for quick repairs on the spot.
• Equipment rental for businesses, with solutions tailored to the needs of each business.
• Customized service packages, which combine maintenance, technical support and exclusive conditions for businesses.

"Together, we will do more and better. With this acquisition, we are more prepared than ever to lead a new generation of technological services in Portugal. More human, fairer and more sustainable." reinforces Pedro Marques, CEO of iSell & Repair.

A Partnership with Purpose

This new phase translates into a commitment to trust, speed and transparency.
No middlemen, no detours, just quality, simplicity and personal touch, now with more resources, greater structure and the same dedication as always.

The future is not built by forgetting the past, but by valuing what has already been done well and elevating it with new skills, talent and vision.
It is from this foundation that this new joint project is born — with the ambition to grow, innovate and build something bigger, together.